Join us for a thought-provoking and practical in-person event exploring how artificial intelligence is reshaping the future of museums.

From curation and learning, audience engagement and creativity, collections and operations — discover how AI is already driving meaningful change across the sector, and what it means for your work.

After three sell-out editions in May and November 2024, and again in July 2025, demand for this unique study day is strong. Registration recently opened and nearly two thirds of tickets have already been booked. Places are strictly limited, so book now to secure your spot.

Whether you’re a director, curator, educator, producer, digital lead, collections manager or communications professional, this insight-driven day is designed to give you the tools, confidence and inspiration to apply AI in your museum with integrity and purpose.

Tickets are selling quickly — book now to avoid missing out. Don’t miss this opportunity to explore how AI is transforming museums.

Workshop leader: This in-depth study day is devised and led by one of the sector’s leading voices on technology in art and culture. Chris Michaels is a prominent consultant, advisor, and author on innovation and advanced technologies in the Creative and Cultural sectors. Chris works on strategy and business cases for major investments in R&D and Innovation projects and programmes, with clients including UKRI, the AHRC, Oxford University, the BFI and the Natural History Museum. He is Director of Strategy at Bolton & Quinn and an Associate at Human Economics. He is Deputy Chair of English Heritage and sits on the digital advisory boards of the National Gallery and the BFI. Previously, he was the Director of Digital, Communications and Technology at the National Gallery, London. He also writes for The Art Newspaper and his influential Substack, “Creative R&D,” explores new intersections in art, ideas, and technology.

How AI is Transforming Museums
Study Day, 4 Nov, London

Limited tickets available: Book now to stay ahead of the curve in digital innovation in museums. Gain valuable insights, develop new skills, and network with likeminded colleagues from across the museums sector.

Book tickets: Click ‘Select options’ below to book your place on the study day. Tickets are available on a sliding scale from £137 – £177. Book with colleagues for multiple delegate discounts. Book your ticket online below or email info@museum-id.com if you prefer to be invoiced.

20% of tickets are available at a reduced rate for museum workers who may often be excluded from training and professional development opportunities, including people of colour, LGBTQ+ and working class members of staff, people with a disability, front of house staff, students, freelancers, those working at small independent museums, and people new to the sector. Reduced rate tickets are £97 – email info@museum-id.com to check availability and to book a ticket at the reduced rate.

If you can’t make the November date we will be running this event again in early 2026. Email info@museum-id.com to register your interest and we will contact you as soon as we have the 2026 date confirmed.

Tickets are non-refundable but may be swapped between colleagues at the same organisation and between different study days (if places are available). If the workshop is postponed due to Covid-19 your ticket remains valid for the rescheduled date.