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Rewriting the Rulebook: Engaging Museums with Underserved Audiences

Anjana Khatwa, Wessex Engagement Lead; and Kristina Broughton, Partnership Mananger, Wessex Museums

Museum Ideas 2020 – Rewriting the Rulebook: Engaging Museums with Underserved Audiences

“It’s enough just to say that the audience is coming through the door are reflective of the local demographic and we need to do much more about engaging our underserved audiences. There is a kind of quite a disparity of experiences between the audiences you want to reach and their experiences of coming into spaces like this and quite often not feeling welcome”

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