Imagemakers are interpretation strategists, consultants and designers working throughout the heritage, cultural and tourism sectors. They have recently developed an app structure which not only lets people explore deeper information for themselves but encourages them to observe, contemplate and enjoy the environment around them – it is called i-explore.
Reports show that smartphones now account for the majority of mobile phone sales and there are now over 700,000 apps on sale for download. However, Imagemakers believe that the use of an app in the museum and heritage sector needs to be considered very carefully. It would be a tragedy to see visitors to historic properties or museums walked around with their heads down looking at their phones rather than taking in their surroundings.
The idea for the i-explore app structure is based on the widely-loved game of ‘I-Spy’ and encourages visitors to explore your area and subject in a fun and engaging manner. It allows family groups to play together, help move them to spaces they may not have visited independently and create a layering of multimedia to help interpret the content. The structure can be developed for any location and can be enhanced in a variety of mix-and-match ways to engage and interest all social groups. Importantly, the apps can be fully designed with your brand to create a unique way for visitors to open up and reveal your history and stories.
‘i-explore’ is not an app in itself, think of it more like an engine that can power your app. You get the advantage of a system that has been tested and evaluated but without the large budgets and time allowances that come with research and development.
The Old School, Sticklepath, Okehampton EX20 2NJ - England
T +44 (0)1837 840717
www.imagemakers.uk.com | twitter: @imagemakers_uk