Museum-iD 14: Adaptive Leadership • Reimagining Exhibitions • Experience Culture

Museum-iD shares innovative museum practice from around the world. As part of that continued commitment, in issue 14 we feature experimental exhibitions at the V&A and Design Museum; discover how the British Museum is developing pilot digital projects; explore MoMA’s new digital members lounge; learn how adaptive leadership is delivering innovation at the Ashmolean in Oxford; take a look at the Canadian Museum of Civilization’s new approach to integrated visitor experiences; get some lessons in how to be ‘super museum’; and find out about the growing trend for ‘experience culture’.

Museums profiled in issue 14 include MuCEM in Marseille; the Van Gogh Museum in Amsterdam; Natural History Museum in Los Angeles; and the Mary Rose Museum in Portsmouth. There is also a stand-out feature on creating the immersive David Bowie exhibition at London’s V&A.

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Issue 14 hightlights include: Tim Plyming, Head of Digital Media and Publishing at The British Museum on how the continued growth in the uptake of digital is changing the way audiences think of the museum experience; Allegra Burnette, Creative Director, Chiara Bernasconi, Project Manager, and Maggie Lederer, Senior Producer - at MoMA's Digital Media Department explaining how MoMA Membership has gone digital; Robert Thorpe, Operations Director at the Ashmolean Museum of Art and Archaeology, University of Oxford, and Lucy Shaw, Oxford ASPIRE Manager at the University of Oxford on change, risk and how to deliver innovation in museums; Ben Templeton on the growing trend for ‘experience culture’ and why museums are perfect for these exclusive and immersive technology-enhanced experiences; and Silvia Filippini Fantoni, Director of Interpretation, Media and Evaluation, Indianapolis Museum of Art, on what innovation means for art museums.

“Museum- iD has become the place to go for fresh thinking, new ideas and interesting perspectives on the world of museums. I cannot recommend the magazine highly enough for professionals looking to gain an insight into the current trends which will define tomorrow’s museums”
— Nicholas Poole, Chief Executive, The Collections Trust, UK
“It's hard to imagine an easier or more enjoyable way for a busy museum professional to stay up-dated on creative museum practices internationally”
— Linda Duke, Director, Marianna Kistler Beach Museum of Art, University of Kansas, USA
With a progressive attitude toward professional inquiry and development, Museum Identity magazine presents a stimulating and provocative mix of ideas and opinions from leading museum innovators.

Museum-iD Issue 14



Renowned for original and authoriative articles by world-class contributors, in-depth features, high-profile interviews, stunning photography and high production values, Museum Identity has coupled forward-looking essays and articles with contemporary design to become a leading publication in the international museum sector.
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