Digital Content Manager (Visitor Experience)
Natural History Museum, London
Salary: £33,085 per annum plus benefits
Closing date: 22/01/2018
2018 is set to be an exciting year for the Museum as we send specimens on tour, create spectacular temporary exhibitions, continue the redesign of the grounds and expand our digital offering. Help us to champion the needs of Museum visitors and make our digital support of collections and galleries more accessible and engaging than ever.
As part of a growing digital team at the Natural History Museum, the Digital Content Manager (Visitor Experience) is responsible for leading the development of digital content designed to inspire people to visit the Museum, help them plan their day and foster ongoing engagement following their visit.
Guided by strategic objectives, best practice, user need and analytics, the successful candidate will lead content development for key digital products, events, projects and services designed to meet the needs of Museum visitors.
The successful candidate will be a member of both the Content and Visit product teams in the Digital Media and Marketing Department. The Natural History Museum employs a product management approach to facilitate the agile and iterative development of digital products. The Visit product team is charged with increasing digital engagement with physical visitors through the Museum’s digital channels.
The Digital Content Manager (Visitor Experience) will work closely with product team members, stakeholders and visitors to plan, source, write, edit, commission and publish informational and editorial content for Museum visitors, using insights and expertise to optimise content and drive traffic, engagement and conversion.
In support of the broader aims of the role, the Digital Content Manager (Visitor Experience) will manage the promotion and optimisation of digital content related to visit planning, the Museum’s core gallery offering, the monthly Lates programme and our sister site, the Natural History Museum at Tring.
The role requires excellent organisational, communication and stakeholder management skills, significant experience of researching and developing large programmes of digital content and an excellent command of the English language.