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Eureka! celebrates visitor numbers and plans second site in Merseyside

Eureka! The National Children’s Museum is celebrating its busiest year in two decades, having welcomed 303,545 people through its doors in 2017 – the museum’s 25th anniversary year.

It was the highest number of visitors since 1998 and the numbers were buoyed by the opening of the Spark Gallery, launched in July, which featured the European premiere of futuristic technology-led exhibition digiPlaySpace. The exhibition was created by Toronto International Film Festival and it gave Eureka! its busiest summer since 2014, with the museum extending its original six-month run to Easter 2018 due to popular demand.

Eureka! is now looking forward to the next quarter of a century with plans for a second site in Merseyside.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire said: “It’s fantastic to see Eureka booming as it’s marked its 25th anniversary, with the best visitor numbers in almost 20 years. The new gallery has obviously added some extra ‘spark’ to this already well loved and unique family attraction. Halifax is experiencing a wonderful renaissance right now and it’s great to see Eureka! at the heart of that success.”

Eureka! Chief Executive Leigh-Anne Stradeski said: “There is no better end to the celebrations for our 25th anniversary year than knowing the last 12 months saw so many people flock to Eureka! to enjoy everything we have on offer. The huge increase in numbers was very much down to lots of new first-time visitors from across the UK coming to see digiPlaySpace, which is so pleasing as it was a very different exhibit for us. Many other visitors have been families coming back twice or more using our innovative ticketing system where people pay once and return as many times as they want over a year. We are now looking to the future with our plans for a second Eureka! in the Mersey region, in partnership with Merseytravel and Wirral Council”

 

 

Museum-iD Magazine #21

Museum-iD Magazine #21

International, independent and influential. Museum-iD shares progressive thinking and developments in museums globally.

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